MinusEstPlus Philosophy
It happen
In recent years the arrogant illusion that man doesn't have limits on earth anymore, has come a long way.
We , a mountain loving group, are convinced that if only the self limitation of resources are used, it could allow a new balance between man and environment: no summit is unreachable today, but the self limitation of the means used to reach them, enhances the value of its conquest.
Free climbing without excess equipment, Himalayan alpinism without oxygen, skiing without ski lifts, you will discover the taste of new conquests with these limitations, with maximum respect to the environment in which we live.
Similarly, in a society that proposes global information apparently without limits, we want to substitute information with knowledge as a stimulus and challenge to actual understanding.
We assert the right to use the collective knowledge gathered over centuries and the creative mixing of ideas to manifest the illusion of the absence of limits.
The message
Mountains dominate valleys and man lives in these valleys. Valleys and mountains are the laboratory where we try to match our ability to integrate respect for the environment, mankind and the knowledge accumulated through centuries.
We love climbing mountains, cycling through valleys, living outdoors and we want to set ourselves limits, to respect our environment and get to know it within human limits.
The message we want to propose is “ less is more”, “moin c'est plus”, “minus est plus”.
In other words:
- With less resources, create more products.
- With recycled material, manufacture elaborated items.
- With simple technology fulfil great ideas.
- Live better with less.
MinusEstPlus
From these statements the portal www.minusestplus.org was created.
The idea is to create a laboratory in which ideas can be developed; a melting pot where each one can add their small bit of knowledge and everyone can find it again, allowing anyone to participate in a mutual project and share in its fruits and set limit with a free choice.
The site is an instrument open to the international community of outdoor lovers who want to share their ideas and knowledge , drawing and integrating from it with certainty of generating the great collective idea that will change the negative acceptance of the word “limit”.
